Brides aren’t the only ones looking for trendy showstoppers for their weddings — mothers of the bride also have some shopping to do for the big day. Helen Ainson in Darien has been dressing women in elegant evening ensembles for nearly 40 years. Their sales staff works with clients to create a head-to-toe look for any occasion, in particular weddings.
Helen Ainson carries a stunning selection of gowns, and many are customizable “by changing the sleeves, neckline or even adding a custom stole,” Jensen said. “We have gowns that come in one color, 40 colors — up to 300 colors. You are truly getting a one-of-a-kind, customizable dress like you would with a couture designer, but at a reasonable price point.”
The shop has evening garments as well as more casual daywear. For spring, Helen Ainson owner Erica Jensen said designers are showing pieces with “fringe, fringe and more fringe — on everything.” Jensen is also seeing laser cuts on dresses and washable suede. And no surprise here: lace gowns continue to reign supreme.